Strategic supply chain & logistics management Essay - 1

Strategic supply chain & logistics management - Essay ExampleThe company website is a 24/7 interactive method wherein customers can make suggestions and likewise air their complaints. Zara is also affected by the growing tide of globalization. It is a knowledge-based organization and its workforce is composed of a mob of talented and expert individuals. Zara has invested on its employees. The company also aims for customer satisfaction and loyalty that is why, its intersection points and services atomic number 18 quality-oriented. Inditex, Zaras mother company, sees to it that the company adheres to quality management and best(p) practice. The companys financial stand up is as healthy as ever. Zaras supply chain is effective. They ensure product quality and sustain it with speed and accuracy, making the customer asks for more. Its what Zara has been doing all through the years. The main body Zara is owned by Inditex and is into the international apparel market and fashion, wh ich are customer-driven markets. It is continuously growing and is a leading competitor in this kind of industry. Its closest rival is Hennes and Mauritz (H&M) which outsources most of its products to lower cost. On the other hand, Zara is a company that is quality-oriented. It produces 60% of its products and is into quality management. Unlike H&M, Zara ensures that its customers are satisfied and hopes to come back to buy more of its products. With the act of computers, the Internet and Information Technology, Zara provides speed of information to its customers. The Internet provides customer interaction thus Zaras website provides 24/7 service to update customers of its latest products and services. In the age of globalization, knowledge is both a product and resource. Organizations are now counsellinged on knowledge-based economies, and are more concerned with the knowledge people stimulate this is termed people-embodied knowhow. Firms take care of their workforce because of the knowledge they possess. They have invested much on their workforce. Zara aims for talents and customers focus and loyalty. This is the job of the marketing manager. It also sees the importance of focusing on their employees because they see the relation between commodious employees and contented customers. Satisfied employees result in satisfied customers. Meeting the customers needs and wants is a business trend in the age of globalization. Zara aims for customer loyalty while keeping cost of takings low. This is shooting two birds in one shot but difficult to achieve difficult because conflict the customers needs and wants at the same time minimizing cost of production do non ensure quality product or service. But Zara focuses on quality in its many products. With heed to its closest competitor H&M, the two rivals have closely similar characteristics, for example their financial status, their direct revenues, etc. What is remarkable however is that Zara is a bit more liq uid than H&M Zara has a manufacturing plant that manufactures most of its products, while H&M only stores its products in a warehouse. These products come from outsourcing companies, more often than not Chinese companies that manufacture products for a very low price. Inditex, Zaras mother company, is an effective company which adheres to best practice and quality management. It has an operating profit much higher than H&M, and also adheres for expansion by building more stores according to company surveys and studies using scientific projects and anticipated